logo di DanzaShop
who we are

DanzaShop: where dance takes shape

Since 2006 we have dressed the passion of dancers, teachers and schools with leotards, pointe shoes and costumes designed for the stage and for everyday wear.

foto di Assunta Granata., proprietaria di DanzaShop

Hi, I'm Assunta Granata

I was only 4 years old when a small school opened right next to our home. My mother, perhaps out of curiosity or intuition, decided to enroll me. From that moment something changed: what had been a simple afternoon activity became a deep passion, then a life choice, and finally my profession.

After years of study and teaching I wanted to combine dance with online commerce. Thus, over 20 years ago, DanzaShop was born, one of the first e-commerce sites dedicated to dance.

Today Danzashop is one of the largest online dance stores in Europe.

But it all began there: in a mirrored studio, a little girl with new shoes, and a door opened to the world of dance.

Assunta aiuta una ballerina a fare il fitting punte

A dream come true

Our passion for dance has always guided every choice we make.
It is that same passion that allows us to work with dedication to offer you the best products.
In every gesture, there is a commitment to share our love for the art of dance, helping each customer find their path with the right clothing, the perfect shoes and everything needed to express themselves at their best.

tip fitting service

We'll help you choose the best tip

The DanzaShop staff is ready to help you find the ideal pointe shoe for the characteristics of your foot and your dance.

We collaborate with dance schools and dance high schools throughout Italy

Thanks to our site, we simplify buying for students, with dedicated accounts and personalized pages to order everything needed for the academic year quickly and securely.

Supply of customized uniforms, tailored to each organization

For dance teachers, we created a B2B platform that simplifies order management for the academic year and year-end performances.

Our values

Passion

Each product we offer is the result of careful selection, born of years of experience and research.

Expertise

Deep knowledge of dancers' technical and aesthetic needs.

Quality

We select only the best brands that deliver comfort, durability and style.

the danzashop store

In addition to e-commerce

Our retail store is located in Ortona, in the province of Chieti, in a spacious 170 mq shop that is a true paradise for dance and ballroom enthusiasts.

What you'll find at the DanzaShop store in Ortona

We’ve organized the store to help you get straight to what you need: shoes department, body and clothing area, technical accessories and foot care products. If you’d like, we can guide you based on discipline and level.

• Pointe shoe fittings • School uniforms • Recital costumes • Sizing and fit assistance

Come visit us

Via Monte Maiella, 81, Ortona (CH)

Monday - Friday: 09.00 - 13:00 | 15:00 - 19:00

Thursday: 9:00 - 13:00

Saturday: by appointment

+39 085 9069142