Danzashop was inspired by a great passion for dancing as a form of art, discipline, sense of beauty and harmony. By combining this passion with our professional skills and the desire to embrace our entrepreneurial spirit, in 2006 we gave life to this company, today one of Italy's leading online dance stores.


Our mission was to offer everything proposed by the international dance market, in Italy: the latest trends in dancewear, the most innovative shoes, equipment, CDs and DVDs for dance classes, affordable or custom costumes, accessories and scenic elements, all at competitive prices compared to the national market.


A varied choice, product availability, and efficient service combined with our professionalism, were always and continue to be the strengths of our company. Today, we target a broader market with the aim of disseminating and promoting the quality of Made in Italy, even in the dance world.

We have selected the best products by Italian manufacturers and put together a range of costumes and accessories for classic, modern, contemporary, character dance, hip hop and concerts in general. We work with all the flair, style, tailoring skill and expertise of Made in Italy products recognised worldwide, successfully offering high-quality products at reasonable prices. We want to dress your emotions in dance studios and on stage, we want every dancer who wears our apparel to feel like they're the lead, we want to be an essential part of your work in both concerts and major performances. 


Wearing a beautiful costume will make you feel beautiful; a quality garment will perfectly accompany your movements; an artfully created tutu will reward your efforts, your sacrifice, your passion for this incredible art. Our roots are in Ortona, and our branches have grown to embrace all of Italy, but our dreams have no limits and will take us far... very far.


Assunta Granata